I love writing, cool ideas, and making people laugh. 
Ideally all at once.

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It all started when my mum met my dad on an unusually warm, Tasmanian September evening….

Enter: Me.
A fearlessly independent, empathetic child with a passion for books.
And playing horses on my razor scooter.

Somewhere along the way, I decided my love for words was too great to ignore and moved to
Melbourne from Tasmania to pursue my advertising calling. 

An RMIT degree and AWARD School top 10 place later, I’ve worked on loved Australian brands such as Bunnings Warehouse and Frank Green. 

When I’m not plotting my next entrepreneurial idea,  I’m rewatching the greatest show of all time,
Modern Family. A true work of art littered with nuggets of inspiration I draw upon often.

And so, I’ll leave you with my favourite quote from the man himself, Phil Dunphy:

“Think inside the box. Yep, I said inside. Because while everyone is chasing
each other around outside the box, you know what the box is? Empty”

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