THE SHORT STORY
I love writing, cool ideas, and making people laugh.
Ideally all at once.
THE LONG STORY
It all started when my mum met my dad on an unusually warm, Tasmanian September evening….
A fearlessly independent, empathetic child with a passion for books.
And playing horses on my razor scooter.
Somewhere along the way, I decided my love for words was too great to ignore and moved to
Melbourne from Tasmania to pursue my advertising calling.
An RMIT degree and AWARD School top 10 place later, I’ve worked on loved Australian brands such as Bunnings Warehouse and Frank Green.
When I’m not plotting my next entrepreneurial idea, I’m rewatching the greatest show of all time,
Modern Family. A true work of art littered with nuggets of inspiration I draw upon often.
And so, I’ll leave you with my favourite quote from the man himself, Phil Dunphy:
“Think inside the box. Yep, I said inside. Because while everyone is chasing
each other around outside the box, you know what the box is? Empty”
Momentum Energy 2023
Freelance Copywriter 2023
1/2 of a creative duo doing creative duo things for brands such as frank green, Chisholm Institute and Vic Government
AWARD School 2022
Top 10 student
The Brand Agency 2022-2023
The Right Remark 2020
RMIT University 2018-2020
Bachelor of Communication (Advertising) with Distinction