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​I’d do anything to stay on the right side of the rules. But as a child absolutely besotted by the world around me, my innate curiosity had a funny way of making me test boundaries and poke structures. And that kind of questioning tends to lead to a little bit of trouble.
Curiosity got the better of me and dropped me into advertising like a baby bird being thrown out of its nest. That push led me to landing top 10 in AWARD School, creating campaigns for Australia’s most loved brands, and winning some shiny things.
Now I don’t go out of my way to find it, but when trouble comes knocking I’ll invite it inside and make it an oat matcha. Because curiosity quite often can get you in trouble. But most of the time, it’s worth it.
Getting in trouble was the worst thing
that could possibly befall little Annika.
EXPERIENCE
Momentum Energy 2023
Copywriter - inhouse
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Freelance Copywriter 2023
1/2 of a creative duo doing creative duo things for brands such as frank green, Chisholm Institute and Visy Recycling.
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The Brand Agency 2022-2023
Junior Copywriter
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RMIT University 2018-2020
Bachelor of Communication (Advertising) with Distinction
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AWARDS + ACHIEVEMENTS
SUMMIT INTERNATIONAL CREATIVE AWARD 2024
Silver - Chisholm Institute campaign
SUMMIT INTERNATIONAL CREATIVE AWARD 2024
Silver - Visy campaign
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AUSTRALIAM MARKETING EXCELLENCE AWARDS 2024
Acquisition marketing finalist - Chisholm Institute campaign
LIA CREATIVE LIASONS MENTORSHIP PROGRAM
2024 mentee
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MADC ONE PAGE PITCH COMPETITION 2024
First place - creative team
AWARD SCHOOL 2022
Top 10 student
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