Kodak

Digital photography culture of quantity devalues images, making them less unique. The challenge was to create a space for Kodak 35mm film to exist alongside digital. 

We wanted to remind people that film photographs are special because they are so unique. And so are families. Our campaign centres on this idea of 'one of a kind' and celebrates the quirks of different families. 

Screen Shot 2020-05-31 at 9.33.05 pm.png
Screen Shot 2020-05-31 at 9.33.18 pm.png
Screen Shot 2020-05-31 at 9.33.25 pm.png
Screen Shot 2020-05-31 at 9.33.30 pm.png
Screen Shot 2020-05-31 at 9.33.39 pm.png
Screen Shot 2020-05-31 at 9.34.09 pm.png
Screen Shot 2020-05-31 at 9.34.16 pm.png