KODAK

Digital photography culture of quantity devalues images, making them less unique. The challenge is to create a space for Kodak 35mm film to exist alongside digital. 

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We want to remind people that film photographs are special because they are so unique. And so are our families that we photograph. Our campaign centres on this idea of 'one of a kind' and celebrates the crazy quirks that families have. 

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Completed as a group assignment.