Frank Green Lids 2.0

Icon of Australian hydration, Frank Green had 2 complaints about their lids; they were unhygienic to open, and broke too easily. For a brand that is founded on sustainability, the latter was unacceptable. 

 

So after 3 years, 18 iterations and countless drop tests later, Lid 2.0 was born and we were tasked to launch it.

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We developed the Hits Different campaign after watching a TikTok reviewer say her Frank Green just 'hit different'. 

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Frank Green's new lids do hit different - literally. They're basically unbreakable.

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Tapping into the already HUGE Frank Green community, we wanted to remind everyone from the germaphobe to the clumsy kid, that Frank Green really does hit different. 

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