SECOND-HAND SLEEP
Partnering with art director Tayla Orr, we created this proactive concept as part of the 2024 LAUNCH competition.
THE BRIEF:
A social-first idea that speaks to middle-aged Aussies, increasing awareness of Forty Winks and their bedMATCH technology to help find you the perfect night sleep. Because you are what you sleep.
THE INSIGHT: MATTRESSES ARE A B*TCH TO GET RID OF
Which is why curbside rubbish and Facebook Marketplace are rife with used mattresses of all shapes and sizes. And while it might look like an attractive option to the budget-conscious, used mattresses can be embedded (pun intended) with someone else's dead skin cells or bodily fluid stains - YUCK.
Not to mention bed bugs, dust mites or insect droppings.
Grossed out yet?
THE IDEA:
Forty Winks wants you to help us find and destroy used mattresses.
Help us clean up the sheets and we'll help you find your perfect night sleep.
