SECOND-HAND SLEEP
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Partnering with art director Tayla Orr, we created this proactive concept as part of the 2024 LAUNCH competition.
THE BRIEF:
A social-first idea that speaks to middle-aged Aussies, increasing awareness of Forty Winks and their bedMATCH technology to help find you the perfect night sleep. Because you are what you sleep.
THE INSIGHT: MATTRESSES ARE A B*TCH TO GET RID OF
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Which is why curbside rubbish and Facebook Marketplace are rife with used mattresses of all shapes and sizes. And while it might look like an attractive option to the budget-conscious, used mattresses can be embedded (pun intended) with someone else's dead skin cells or bodily fluid stains - YUCK.
Not to mention bed bugs, dust mites or insect droppings.
Grossed out yet?
THE IDEA:
Forty Winks wants you to help us find and destroy used mattresses.
Help us clean up the sheets and we'll help you find your perfect night sleep.
